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Breaking down commonly used marketing and brand studio terms

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Agency Lingo From Two Parts Studio: Pt. 1

Culture, Resources

1/23/23

WRITTEN BY HAZEL IMOGEN, FOUNDER & CREATIVE DIRECTOR

We know navigating the marketing world can be difficult, especially with so many key terms and industry-related words being used so often. So we’ve created this cheat guide so that you can not only learn what they mean but also understand how they are used in the online business world. ⁠

Call to action (CTA) A call to action is a prompt that encourages a user to take a certain action. This could be digital or physical. Examples include: Read more, Buy Now, Follow us, Discover how.
B2C This acronym stands for business-to-consumer marketing. B2C companies sell their products or services directly to the end consumer.
Unique Selling proposition (USP) A USP is referring to what exactly makes your product stand out that none of your competitors can claim. This could be a unique feature, superior quality, a low price or even the ability to "bundle" with another product.
S.W.O.T Analysis SWIOTstands for strengths, weaknesses, opportunities and threats and is a market research term used in strategic planning by looking at all factors that could impact marketing effectiveness
EOD and EOW EOD stands for End of Day and EOW is End of Week. Often teams will outline when something is due using these abbreviations. EX: Can you send over the asset to our team EOD?

WRITTEN BY HAZEL IMOGEN, FOUNDER & CREATIVE DIRECTOR

Marketing and Brand Studio Terminology to know

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