the CREATOR / CAREGIVER archetypeS & how THEY translate

The Creator archetype embodies the relentless pursuit of innovation. Driven by an urge to make something innovative and of lasting significance, Creators channel their talents and experiences to give form to their visions. Fueled by a need to revolutionize the fitness and wellness industry, as well as guide others, Brent embarked on a journey to develop an innovative product.  Brent's creation, the first of its kind on the market, not only sets new standards for wellness but also empowers individuals to achieve their fitness goals with unprecedented precision and efficiency. 

The Caregiver archetype  might seem like a surprising choice for a bold fitness brand, but hear us out: A caregiver brand epitomizes compassion, empathy, and a deep-rooted commitment to supporting others. They prioritize giving back to their community and making a positive impact on the lives of others. Aion embodies the essence of the Caregiver archetype as it is dedicated to making a difference by intertwining philanthropy with its business model. With every purchase made, a portion of the proceeds are matched and donated to charitable organizations that align with their mission of promoting wellness and personal development. Aion goes above and beyond by providing free wellness tools and resources to accompany each purchase, empowering individuals on their personal journey towards better health and well-being.