est. 2022
los angeles
est. 2022
los angeles
est. 2022
los angeles
TWO PARTS STUDIO
BRAND & CREATIVE
est. 2022
los angeles
LOS ANGELES
SANBORN AVENUE
CALIFORNIA
ADD.
@Twoparts.studio
IG
hello@twoparts.studio
865
faun studio
Calgary
2023
client:
Faun Studio
Brand archetype, brand strategy, illustration and packaging.
what We did:
about
Faun is fashion made for the conscious mind. They deliver styles that suits the bold, spirited and ambitious modern day woman. Fauns clothing is designed to strike a balance between style, quality and originality. But most importantly, woven into everything they make, is an ethical mindset. Their lines consider social and environmental practices that promote a lasting commitment to the environment, people and communities responsibly.
MORALLY MADE
the challenge
Faun was created by founder Marisa Clark in 2018. Her fashion clothing quickly hit the ground running appearing in runway shows in Paris, Milan and New York. As her company was taking off, there was little time and energy left to put into the quickly put together branding. A few years later, her brand felt a little left behind as the clothing line kept evolving. Faun had already built up a loyal fan base, so we knew that the new brand couldn't look dramatically different from where they started, but felt like a mature evolution bringing a new level of sophistication to the brand image.
A REFRESH THAT DOESN'T STRAY TOO FAR
THE Wizard
The Wizard archetype makes dreams come true by
using knowledge of how the world works. Wizard
brands are transformative and leverage the great
power of imagination. They push the status quo with
new approaches and “ways of doing”.
THE CREATOR
The Creator gives new ideas to the world and
creates structure by bringing something that didn’t
previously exist into being. Creator archetypes
typically receive a great deal of pride and fulfillment
from the process of creation as well as the outcome
of their work
THE LOVER
The Lover brand archetype is about creating relationships
and evoking emotions. Lovers are always looking
for ways to make others feel special and to meet
their needs. Brands who identify with this particular
archetype like to celebrate the physical joys of being
human, fostering intimacy and bliss in their consumers.
