the
SOURCE & CREATOR archetype

The Source is an archetype that is extremely powerful and wants to help people. The Source seeks to find knowledge and truth, and once they have found that- use it to shape and understand their world. This can be through understanding a business and helping that business achieve their goals, or through sharing information and insights on a blog or shareable platform. A Source will use data and information to generate results.

The Creator seeks to express their more unique perspectives and expansive imagination to the world and is driven to see their visions come to fruition. They are motivated by a desire to inspire others and to pave the way for innovation. They use their originality and expansive imagination to problem solve. This archetype shines through in Inner Circles business efforts and ways in which they help their clients. We’ll also see creator attributions in the unique colors palettes and more design forward approach to layout.