recovery club
america

NASHVILLE

2021

client:

Recovery Club America

Branding, Ongoing Marketing Retainer, Print design, web consulting, digital ads, Email Campaigns, Swag, Podcast design.

what We did:

about

Recovery Club America is an online community that supports people with mental health and substance use issues. When the team came to us, they were in the initial stages of starting their business looking for funding, and finding the right therapists to partner with.  They needed to establish a brand that felt approachable for their future members but professional enough that they could reach their funding goals and acquire solid talent to join their cause. After branding was established, we rolled into marketing efforts utilizing social media, email campaigns and print material. Recovery Club America then launched their own podcast "The Misfit Toys Podcast" where hosts Clint Fletcher and Jamie Codispoti tackled conversations with recovery experts with humor and honesty.

STARTING FROM SCRATCh

the brand

Recovery Club America set out on a mission to build an online community bringing together anyone healing from symptoms of mental health and substance use. More and more, mental health help has become an approachable topic, bringing a user friendly experience for those in need. Recovery Club America wanted to join that movement and create an inviting space to end isolation and shame for good.

NO STIGMA, NO SHAME, JUST HEALING

the CAREGIVER/HERO archetype & how it translates

Empathetic, compassionate, humanitarian: these are principles of the Caregiver archetype. Rooted in a passion to serve and help others with true generosity, this archetype goes out of their own way for the greater good.

Ambition, power, and stamina are words that we think of when pin point the hero archetype. Compared to other archetypes, the Hero is seen as inspirational, and often that comes with some sort of sacrifice. 
The Hero volunteers themselves for the difficult jobs that are often not seen as glamorous but are emotionally rewarding.

The Hero brand will often incorporate bold phrases, colors and images to convey powerful messaging, they want to inspire you to make positive changes. To tie in the Caregiver archetype we leaned into using everyday realness using approachable language to connect with the audience rather than motivate them through fear.

"WE'VE SEEN SUCH A SHIFT IN THERAPY STIGMA, IT'S TIME TO DO THE SAME FOR RECOVERY"

"In a space where a lot of recovery businesses push guilt and scare tactics, we knew our brand had to be more positive and up lifting. I'm so happy with where we landed."

TOMMY SUPALLA, CHIEF MARKETING OFFICER

"WE'VE SEEN SUCH A SHIFT IN THERAPY STIGMA, IT'S TIME TO DO THE SAME FOR RECOVERY"

ready to start yours?

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