alder x roots

CANADA

2022

client:

Alder

Apparel design, Illustration

what We did:

about

The long-awaited Alder x Roots limited edition release celebrates nature, heritage and comfort just in time for warmer weather. With their line, Alder and Roots created a color palette and theme inspired by the outdoors, intricate florals and a 90's sport aesthetic.

One of the largest pieces in this line was a varsity jacket. A customized jacket with designed embroidery of Indigenous and common flowers found across Canada.

We designed multiple jacket options for Alder and landed on an option that brought in illustrated flowers along the back and sleeve, combined with custom patches for the arm an jacket.

COLLABORATION IN REC WEAR

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