est. 2022
los angeles
est. 2022
los angeles
est. 2022
los angeles
TWO PARTS STUDIO
BRAND & CREATIVE
est. 2022
los angeles
LOS ANGELES
SANBORN AVENUE
CALIFORNIA
ADD.
@Twoparts.studio
IG
hello@twoparts.studio
865
t villager floral
design studio
Nashville
2022
client:
T Villager Floral Design Studio
PARTNERS:
what We did:
Brand Strategy, Brand Identity Collateral.
about
T Villager Designs is a Nashville-based luxury floral design company that creates one-of-a-kind designs for weddings, dinner parties, corporate events, galas, and everything in between.
As their business was growing in 2022, they sought solutions that would allow them to increase their rates so that they could hire additional employees and account for the raising inventory prices. We repositioned their brand to feel more premium and created audience profiles so we could speak directly to the "engaged couples", the "wedding planners", and the "party hosts".
NASHVILLE FLORAL DESIGN STUDIO
the brand
During our discovery call, Troy and Jack revealed their unique process and craft for how they go about creating custom arrangements for their couples. "We like to invite the couple into our home, sit down with them and get to know their love story. It makes us feel connected to the couple and inspires our creations."
It was obvious to us that the team went above and beyond for their clients and had a true passion for creating works of art for them. They saw the arrangements as an art form, or even a love story- this was something we wanted to convey through their branding.
HAND CRAFTED LOVE STORIES
the CREATOR archetype &
how it translates
The Creator has a passionate need for self-expression, to be a cultural pioneer. The act of creating offers a portal to beauty in what may seem like a chaotic world. The Creator is highly imaginative, with a developed sense of aesthetic. On a quest to create things and expressions of lasting value, the Creator constantly seeks to acquire new skills.
The Creator notices and acts upon the need for innovation, invention and reinterpretation. Trusting in inspiration, the Creator pursues moments when ideas flow effortlessly and creativity is cherished. They believe that what they do is more than the physical end product, and that is why they put their full heart and effort into going the extra mile.
As a Creator brand, T Villager pushes their business outside of the box, showcasing themselves differently in the market. Their uniqueness comes through in their floral arrangements but also with their typography and brand positioning. They stay current in a design approach since aesthetics are priority for Creator archetypes. Their language tweaked to feel personal and approachable showcasing their processes and behind the scenes of running their business.
"YOUR PROFESSIONALISM, KNOWLEDGE, ADAPTABILITY AND FLEXIBILITY ARE SUPERB"
"This process could not have been more seamless, especially for two gentlemen whose strength does NOT lie in this kind of work. Your professionalism, knowledge, adaptability and flexibility are superb and thank you for being so patient with us. We are absolutely thrilled with our end result."
Jack & Troy, FOUNDERs, T VILLAGER
"Your professionalism, knowledge, adaptability and flexibility are superb"
